Our mission is to enrich lives and promote positivity through a community that celebrates our love of dogs. This is the foundation for what we do, and we strive to create value and inspire connections within our community. MSP (Minneapolis/St. Paul) is where you can trace our roots, but our community is where youโ€™ll find our soul. Our brand is a lifestyle for dog people that speaks to how we live and socialize, what inspires us, and why dogs are at the core of everything we do.